Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.
This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.
Any company trying to use the HDMI-CEC protocol in such a subversive manner should lose their license to the HDMI standard IMO.
Imagine being the guy working on this and how much you hate yourself anytime somebody asks you what you are working on.
The shittiest of enshitifications.
Roku, I already had you blocked at Pihole, but now I’m just straight up turning off your network access.
That’s a fantastic way to guarantee my TV will not be connected to the internet