• YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
  • This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
  • The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
  • mercano@lemmy.world
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    5 months ago

    I don’t get why so many people begrudge YouTube for trying make money. They serve up 5TB of video data every second. Somebody’s got to pay for all of that. They know ads suck, that’s why they sell no ad subscriptions.

    • cybersandwich@lemmy.world
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      5 months ago

      As much as I hate that prime added ads to a paid service (absolute horse shit), the way they’ve implemented it so far is one of the better methods. They’ll do a single ad at the beginning that’s like “this show is brought to you uninterrupted by Samsung”. Then no more ads until the next episode.

      YouTube is trash with it.