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Every cent made is a fine I want to see more of. Anything less is going to be seen as just the cost of doing business and the behavior will continue.
No, it should be 3x revenue, IMO it’s not enough to just get that money back, it should cause some hurt on top of it.
I’d be happy with 1.1x, 1.2x revenue. They would loose our on development costs too. The only thing not recouped is any gain in brand recognition etc. Make them send a message to all of their customers, and take ads out informing the public how they broke the law, misled them etc.
