They most likely pay peanuts compared to you for “bandwidth” (which for them is more of an electricity cost and trough-output allocation than a specific numeric value like consumers and smaller companies have). You also cache the video on your own device making the multiple tab thing useless if you don’t know what you’re doing. And Google can also just block you when they attack their servers, move traffic around, and so much more advanced stuff that protects their infrastructure.
tl;dr: Trying to boycott Google by trying to waste their resources is useless.
200gig was surpassed what, 8 years ago? They have super active load balancing based on your region. You could purchase a Fiber gigabit line and only watch videos 24/7/365 and nobody at YouTube would ever notice.
The private side of the network is a secret, but a recent disclosure from Google[90] indicate that they use custom built high-radix switch-routers (with a capacity of 128 × 10 Gigabit Ethernet port) for the wide area network. Running no less than two routers per datacenter (for redundancy) we can conclude that the Google network scales in the terabit per second range (with two fully loaded routers the bi-sectional bandwidth amount to 1,280 Gbit/s).
I hear what you are saying but the truth is that they will stay, just so they aren’t missing, regardless of ROI. Case in point is Xitter. The numbers clearly state that the level of engagement and sales conversion from Xitter ads is pitiful, especially when compared to Bluesky, yet advertisers still hang in there…just in case.
That’s because at a certain point ads become less about direct sales, and more about brand recognition. This is why Coke has a massive advertising budget. You know what Coke is. You’re either going to buy a Coke or you’re not. But by advertising as heavily as they do, they’re reminding you that they exist.
That’s why their heaviest advertising season is Christmas. Some of the advertisements don’t even show their product. Some do, but some just show Santa flying his sleigh with cheery christmas music. Then their Coke logo gets spelled out in the stars as he passes by.
It’s just so you assosiate their brand with good emotions. But it requires an almost constant barrage of ads, and it’s direct sales are impossible to measure.
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I think Google doesn’t care about that at all.
They most likely pay peanuts compared to you for “bandwidth” (which for them is more of an electricity cost and trough-output allocation than a specific numeric value like consumers and smaller companies have). You also cache the video on your own device making the multiple tab thing useless if you don’t know what you’re doing. And Google can also just block you when they attack their servers, move traffic around, and so much more advanced stuff that protects their infrastructure.
tl;dr: Trying to boycott Google by trying to waste their resources is useless.
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200gig was surpassed what, 8 years ago? They have super active load balancing based on your region. You could purchase a Fiber gigabit line and only watch videos 24/7/365 and nobody at YouTube would ever notice.
As I said it’s 100 times more advanced than that.
They can switch IPs, datacenters, regions, whatever they want. They even have access to BGP routing.
They also use some custom switches according to Wikipedia:
All that does is make YouTube money while costing money to the advertisers.
How long do you think those advertisers will stay when it turns out they’ve paid $1M in advertising with no change in sales?
I hear what you are saying but the truth is that they will stay, just so they aren’t missing, regardless of ROI. Case in point is Xitter. The numbers clearly state that the level of engagement and sales conversion from Xitter ads is pitiful, especially when compared to Bluesky, yet advertisers still hang in there…just in case.
That’s because at a certain point ads become less about direct sales, and more about brand recognition. This is why Coke has a massive advertising budget. You know what Coke is. You’re either going to buy a Coke or you’re not. But by advertising as heavily as they do, they’re reminding you that they exist.
That’s why their heaviest advertising season is Christmas. Some of the advertisements don’t even show their product. Some do, but some just show Santa flying his sleigh with cheery christmas music. Then their Coke logo gets spelled out in the stars as he passes by.
It’s just so you assosiate their brand with good emotions. But it requires an almost constant barrage of ads, and it’s direct sales are impossible to measure.
The advertising team will just blame it on something else. They have the numbers showing their ads are being watched, everything else is conjecture.
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