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They’re going to turn around and say the anticompetitive and illegal behavior they’re watching for is “dei hiring,” and that these companies’ employees aren’t white or straight enough. Or else it’ll be when companies refuse to comply with “the spirit of” any of Trump’s next 5000 pre-written unhinged executive orders that wouldn’t apply to private business, like calling women or minorities humans or something.
I work retail in a state in New England. My experiences have been getting sirred (and occasionally ma’amed when I am turned away, which is better than nothing) by customers asking for directions all the time. Constantly, and not just by older folk. Maybe it’s a cognitive bias that I’m not recognizing, and my area is more like you described and I’ve just been unlucky, but I hate it so much either way.