So my understanding of it is that one person who has a lot of followers made a video using the word in an arguably improper manner, a bunch of other people making more videos more or less using it ironically to make fun of it, and then a bunch MORE people just started using it completely wrong because it’s been a game of Shitty Telephone from the people who used it correctly (first persons teacher, or a book somewhere) and the end result makes absolutely no sense.
Or, if you will excuse the slanted metaphor, “Ai learning from Ai”
Brotherly love didn’t even last in my parents church while inside the building. They convinced a pastor to move his family across the country, and then when ONE PERSON got offended by a difference in interpretation, they managed to strong arm their church leaders into firing the pastor.