In this case, they took it from a marketing agency, who collected it from apps, who got it from the phones.
The “app” adds location services as a permission requirement. Then they add the API for the advertiser. When they app runs, it calls the API which gathers location data.
So you’d think you can just disable location services for the app.
But what happens when they end up stealing it from Waze, or Tile, or Apple. What happens when google just sells it to people?
The only reasonable option is to turn it off at the phone level. But even then, aGPS knows. Your Carrier knows.
To stop this from being a thing, it needs to be done from the ground up with a privacy respecting OS run by a privacy respecting company, serviced by a privacy respecting server.
But what happens when they end up stealing it from Waze, or Tile, or Apple. What happens when google just sells it to people?
Indeed.
To stop this from being a thing, it needs to be done from the ground up with a privacy respecting OS run by a privacy respecting company, serviced by a privacy respecting server.
In this case, they took it from a marketing agency, who collected it from apps, who got it from the phones.
The “app” adds location services as a permission requirement. Then they add the API for the advertiser. When they app runs, it calls the API which gathers location data.
So you’d think you can just disable location services for the app.
But what happens when they end up stealing it from Waze, or Tile, or Apple. What happens when google just sells it to people?
The only reasonable option is to turn it off at the phone level. But even then, aGPS knows. Your Carrier knows.
To stop this from being a thing, it needs to be done from the ground up with a privacy respecting OS run by a privacy respecting company, serviced by a privacy respecting server.
so basically never.
Indeed.
Same as it ever was.
Google, Apple, etc selling the data is actually unlikely. They don’t want other advertisers data to be as competitive as their own.
The smaller players though, get more profit selling data because they’ll never compete with the giants on the targeted ads front.